At Cusp Creative we are big fans of a Chief Revenue Officer that aligns both Sales and Marketing into a single, cohesive department. recently a new term, or title, has popped up: Chief Marketing Technology Officer.
This new Super Exec quickly adopt new methodologies and maintains agility with their technology department. This Exec balances between between risk and reward. IT departments manage risk. Marketing departments manage reward.
This role of Chief Marketing Technology Officer was first coined by Blue Kai.
This Infographic illustrates the need for this new position and it’s benefits.